Welcome to Wearabelle!

I am Bella, a 26-year-old student journalist from Vienna who fancies covering the latest happenings in fashion and all things lifestyle. Since Fall 2015 I have been living in London and studying Fashion Journalism at the London College of Fashion. I am the sole founder of Wearabelle Journal, a women’s fashion and lifestyle journal focused on creating easy-to-read stories on the latest subjects you enjoy the most through a variety of media formats; this includes wittily written articles and opinion-driven pieces, but also photography and broadcasts.

My Story

Believe it or not – I kicked off my career as a makeup artist. Wearabelle Journal – formerly known as BeautybySoraya – was established in early 2013. After completing my makeup artist and styling diploma in Vienna and Munich, I set up my blog to share my expert tips with others on everything beauty and style. With the years of blogging my interest shifted from beauty to writing and I saw how much I actually enjoyed running madly on the keyboard. I decided to turn my life upside down, moved abroad and went back to living life as a student again.

Through my blog, I have collaborated with brands including Toni&Guy, LovernLeatherGoods and Ambuja.

Read Good Stuff…

– Fashion critics to the bone including honest and well-analysed reviews on the latest topics in fashion

– Trends: One’s an incident, two’s a coincidence, and three’s a trend! What’s next?

– All things London including where to get amazing food in your belly and the most Hipster coffee places in town.

– Travel: A short visit to my hometown Vienna or a sweet Easter weekend in Poland: I’ll never leave without my camera and some good snapshots.

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Coco Chanel

For all press, advertising, collaborations and any general inquiries feel free to email me:

bella (at) wearabellejournal.com